Products

OpenAI Flags

Use these flags to control whether a product is discoverable and or purchasable inside ChatGPT. These fields do not affect how the product is displayed on your own site. They simply enable or disable the ChatGPT integrations.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
is_eligible_search	Boolean	true, false	Controls whether the product can be surfaced in ChatGPT search results.	true	Required	—	Lower-case string
is_eligible_checkout	Boolean	true, false	Allows direct purchase inside ChatGPT. is_eligible_search must be true for is_eligible_checkout to be enabled for the product.	true	Required	Requires is_eligible_search=true	Lower-case string
is_eligible_ads	Boolean	true, false	Controls whether the product can be surfaced in ChatGPT ads.	true	Optional	—	Lower-case string

Basic Product Data

Provide the core identifiers and descriptive text needed to uniquely reference each product. These fields establish the canonical record that ChatGPT Search uses to display and link to your product.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
item_id	String (alphanumeric)	—	Merchant product ID (unique per variant)	SKU12345	Required	—	Max 100 chars; must remain stable over time
gtin	String (numeric)	GTIN, UPC, ISBN	Universal product identifier	123456789543	Optional	—	8-14 digits; no dashes or spaces
mpn	String (alphanumeric)	—	Manufacturer part number	GPT5	Optional	—	Max 70 chars
title	String (UTF-8 text)	—	Product title	Men's Trail Running Shoes Black	Required	—	Max 150 chars; avoid all-caps
description	String (UTF-8 text)	—	Full product description	Waterproof trail shoe with cushioned sole...	Required	—	Max 5,000 chars; plain text only
url	URL	RFC 1738	Product detail page URL	https://example.com/product/SKU12345	Required	—	Must resolve with HTTP 200; HTTPS preferred

Item Information

Capture the physical characteristics and classification details of the product. This data helps ensure accurate categorization, filtering, and search relevance.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
brand	String	—	Product brand	OpenAI	Required	—	Max 70 chars
condition	String	—	Condition of product	new	Optional	—	Lower-case string
product_category	String	Category taxonomy	Category path	Apparel & Accessories > Shoes	Optional	—	Use > separator
material	String	—	Primary material(s)	Leather	Optional	—	Max 100 chars
dimensions	String	LxWxH unit	Overall dimensions	12x8x5 in	Optional	—	Units required if provided
length	String	—	Individual dimension	10	Optional	Provide all three if using individual fields	Use dimensions_unit
width	String	—	Individual dimension	10	Optional	Provide all three if using individual fields	Use dimensions_unit
height	String	—	Individual dimension	10	Optional	Provide all three if using individual fields	Use dimensions_unit
dimensions_unit	String	—	Dimensions unit	in	Optional	Required if any of length, width, height are provided	Unit abbreviation (for example, in, cm)
weight	String	—	Product weight	1.5	Optional	—	Use item_weight_unit
item_weight_unit	String	—	Product weight unit	lb	Optional	Required if weight is provided	Unit abbreviation (for example, lb, kg)
age_group	Enum	newborn, infant, toddler, kids, adult	Target demographic	adult	Optional	—	Lower-case string
ads_metadata	Object	—	Ad metadata values	{ "bidding_tier": "high", "product_line": "essentials" }	Optional	—	JSON object with string keys and string values

Media

Supply visual and rich media assets that represent the product. High-quality images and optional videos or 3D models improve user trust and engagement.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
image_url	URL	RFC 1738	Main product image URL	https://example.com/image1.jpg	Required	—	JPEG/PNG; HTTPS preferred
additional_image_urls	String	—	Extra images	https://example.com/image2.jpg,...	Optional	—	Comma-separated list
video_url	URL	RFC 1738	Product video	https://youtu.be/12345	Optional	—	Must be publicly accessible
model_3d_url	URL	RFC 1738	3D model	https://example.com/model.glb	Optional	—	GLB/GLTF preferred

Price & Promotions

Define standard and promotional pricing information. These attributes power price display, discount messaging, and offer comparisons.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
price	Number + currency	ISO 4217	Regular price	79.99 USD	Required	—	Must include currency code
sale_price	Number + currency	ISO 4217	Discounted price	59.99 USD	Optional	—	Must be less than or equal to price
sale_price_start_date	Date	ISO 8601	Sale start date	2025-07-01	Optional	—	Must be valid ISO 8601 date
sale_price_end_date	Date	ISO 8601	Sale end date	2025-07-15	Optional	—	Must be valid ISO 8601 date
unit_pricing_measure / base_measure	Number + unit	—	Unit price and base measure	16 oz / 1 oz	Optional	—	Both fields required together
pricing_trend	String	—	Lowest price in N months	Lowest price in 6 months	Optional	—	Max 80 chars

Availability & Inventory

Describe current stock levels and key timing signals for product availability. Accurate inventory data ensures users only see items they can actually purchase.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
availability	Enum	in_stock, out_of_stock, pre_order, backorder, unknown	Product availability	in_stock	Required	—	Lower-case string
availability_date	Date	ISO 8601	Availability date if pre-order	2025-12-01	Required if availability=pre_order	—	Must be future date
expiration_date	Date	ISO 8601	Remove product after date	2025-12-01	Optional	—	Must be future date
pickup_method	Enum	in_store, reserve, not_supported	Pickup options	in_store	Optional	—	Lower-case string
pickup_sla	Number + duration	—	Pickup SLA	1 day	Optional	Requires pickup_method	Positive integer + unit

Variants

Specify how related SKUs vary by size, color, or other options. Variant data supports better matching, cleaner product grouping, and more precise product recommendations.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
group_id	String	—	Shared group identifier	SHOE123	Recommended, if listing has variants	—	Stable across related variants
listing_has_variations	Boolean	true, false	Indicates whether listing has variants	true	Recommended	—	Lower-case string
variant_dict	Object	—	Variant attributes map	A map of option names to values, such as color to Blue and size to 10	Recommended, if listing has variants	—	JSON object with string values
item_group_title	String (UTF-8 text)	—	Group product title	Men's Trail Running Shoes	Optional	—	Max 150 chars; avoid all-caps
color	String	—	Variant color	Blue	Optional	—	Max 40 chars
size	String	—	Variant size	10	Recommended (apparel)	—	Max 20 chars
size_system	Country code	ISO 3166	Size system	US	Recommended (apparel)	—	2-letter country code
gender	String	—	Gender target	male	Optional	—	Lower-case string
offer_id	String	—	Offer ID (SKU+seller+price)	SKU12345-Blue-79.99	Optional	—	Unique within feed
Custom_variant1_category	String	—	Custom variant dimension 1	Size_Type	Optional (deprecated)	—	Deprecated; use variant_dict instead.
Custom_variant1_option	String	—	Custom variant 1 option	Petite / Tall / Maternity	Optional (deprecated)	—	Deprecated; use variant_dict instead.
Custom_variant2_category	String	—	Custom variant dimension 2	Wood_Type	Optional (deprecated)	—	Deprecated; use variant_dict instead.
Custom_variant2_option	String	—	Custom variant 2 option	Oak / Mahogany / Walnut	Optional (deprecated)	—	Deprecated; use variant_dict instead.
Custom_variant3_category	String	—	Custom variant dimension 3	Cap_Type	Optional (deprecated)	—	Deprecated; use variant_dict instead.
Custom_variant3_option	String	—	Custom variant 3 option	Snapback / Fitted	Optional (deprecated)	—	Deprecated; use variant_dict instead.

Fulfillment

Outline shipping methods, costs, and estimated delivery times. Providing detailed shipping information helps users understand fulfillment options upfront.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
shipping	String	country:region:service_class:price:min_handling_days:max_handling_days:min_transit_days:max_transit_days	Shipping information	US:CA:Overnight:16.00 USD:1:2:1:3	Optional	—	Omitting fields is allowed (US::Overnight:16.00 USD); use colon separators
is_digital	Boolean	true, false	Indicates if the product is digital	false	Optional	—	Lower-case string

Merchant Info

Identify the seller and link to any relevant merchant policies or storefront pages. This ensures proper attribution and enables users to review seller credentials.

Note about 3P sellers and marketplaces: If your feed contains products that are shipped with 3rd party sellers, please also include a marketplace_seller in your feed. The marketplace_seller would be the point of checkout in this scenario, and the seller_name would be the shipment fulfiller.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
seller_name	String	—	Seller name	Example Store	Required / Display	—	Max 70 chars
marketplace_seller	String	—	Marketplace seller of record	Marketplace Name	Optional	—	Max 70 chars
seller_url	URL	RFC 1738	Seller page	https://example.com/store	Required	—	HTTPS preferred
seller_privacy_policy	URL	RFC 1738	Seller-specific policies	https://example.com/privacy	Required if is_eligible_checkout is true	—	HTTPS preferred
seller_tos	URL	RFC 1738	Seller-specific terms of service	https://example.com/terms	Required if is_eligible_checkout is true	—	HTTPS preferred

Returns

Provide return policies and time windows to set clear expectations for buyers. Transparent return data builds trust and reduces post-purchase confusion.

Use return_deadline_in_days as the canonical field for return windows in the feed schema.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
accepts_returns	Boolean	true, false	Accepts returns	true	Optional	—	Lower-case string
return_deadline_in_days	Integer	Days	Days allowed for return	30	Optional	—	Positive integer
accepts_exchanges	Boolean	true, false	Accepts exchanges	false	Optional	—	Lower-case string
return_policy	URL	RFC 1738	Return policy URL	https://example.com/returns	Required	—	HTTPS preferred

Performance Signals

Share popularity and return-rate metrics where available. These signals can be used to enhance ranking and highlight high-performing products.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
popularity_score	Number	—	Popularity indicator	4.7	Optional	—	0-5 scale or merchant-defined
return_rate	Number	Percentage	Return rate	2%	Optional	—	0-100%

Compliance

Include regulatory warnings, disclaimers, or age restrictions. Compliance fields help meet legal obligations and protect consumers.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
warning / warning_url	String / URL	—	Product disclaimers	Contains lithium battery, or CA Prop 65 warning	Recommended for Checkout	—	If URL, must resolve HTTP 200
age_restriction	Number	—	Minimum purchase age	21	Recommended	—	Positive integer

Reviews and Q&A

Supply aggregated review statistics and frequently asked questions. User-generated insights strengthen credibility and help shoppers make informed decisions.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
review_count	Integer	—	Number of product reviews	254	Optional	—	Non-negative
star_rating	String	—	Average review score	4.50	Optional	—	0-5 scale
store_review_count	Integer	—	Number of brand or store reviews	2000	Optional	—	Non-negative
store_star_rating	String	—	Average store rating	4.50	Optional	—	0-5 scale
q_and_a	List	—	FAQ content	A list of question and answer pairs, for example one question asking whether the item is waterproof and one answer saying Yes	Recommended	—	List of objects containing string q and string a fields
reviews	List	—	Review entries	A list of review objects including title, content, minRating, maxRating, and rating values	Recommended	—	List of objects containing title, content, minRating, maxRating, and rating fields

Related Products

List products that are commonly bought together or act as substitutes. This enables basket-building recommendations and cross-sell opportunities.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
related_product_id	String	—	Associated product IDs	SKU67890	Recommended	—	Comma-separated list allowed
relationship_type	Enum	part_of_set, required_part, often_bought_with, substitute, different_brand, accessory	Relationship type	part_of_set	Recommended	—	Lower-case string

Geo Tagging

Indicate any region-specific pricing or availability overrides. Geo data allows ChatGPT to present accurate offers and stock status by location.

Attribute	Data Type	Supported Values	Description	Example	Requirement	Dependencies	Validation Rules
target_countries	List	US	Target countries of the item (first entry used)	US	Required	—	Use ISO 3166-1 alpha-2 codes
store_country	String	US	Store country of the item	US	Required	—	Use ISO 3166-1 alpha-2 codes
geo_price	Number + currency	Region-specific price	Price by region	79.99 USD (California)	Optional	—	Must include ISO 4217 currency
geo_availability	String	Region-specific availability	Availability per region	in_stock (Texas), out_of_stock (New York)	Optional	—	Regions must be valid ISO 3166 codes